Behavioural Intelligence
A behavioural layer that reads the patterns already in your product's own first-party, consented data, and gives your software a read of how each person tends to engage, each read with its own confidence.
- Basis
- First-party, consented data
- Reads
- Patterns, not emotion
- Status
- Research; Lens, its engine, in development
- Owner
- IBI Technologies Ltd
Not personality typing. Not emotion. Not a label on a person.
A pattern your systems can respond to.
On the data your product already holds.
- 01It reads what is already there
It sits on the first-party events your product already collects, with consent.
- 02It resolves states, each with a confidence
The events become bounded, observable behavioural states, each carried with its own confidence.
- 03Your systems respond
The systems adapt to the people using them, instead of demanding the reverse.
The kind of state it reads.
- AState
Not yet at first value
- BState
Stalled mid-flow
- CState
Re-engaged after gap
- DState
Prompt-eligible
Examples of states.
Lens, the memory.
Behavioural Intelligence reads the moment. Lens is what lets that read carry: across systems, across time, across every interaction a business has with a customer.
Without Lens, systems forget, and every conversation starts from zero. With Lens, everything IBI builds will share one memory: the products in the portfolio and the integrations shipped into client businesses. Lens is IBI's behavioural engine, in development at IBI Technologies Ltd.
- Status
- In development
- Surface
- Portfolio-wide
- Its deployment note
- In the docs
Inside our own products first.
Built to run inside IBI's own products first, on data those products already own, and owned outright by IBI Technologies Ltd.
- 01Fractionet
A behavioural investing simulation, with IBI's behavioural layer running inside it. Parked.
More work.
Your next system, with IBI.
Tell us what slows you down, on a 30-minute call with Malik.
IBI Technologies Ltd · Founder Malik Makinde · Registered in England and Wales, No. 17055807 · 293 Archer Road, Stevenage SG1 5HF